REVIEW X Vasette

Led the marketing execution for the REVIEW x Vasette collaboration, delivering a high-impact launch across email and social platforms. The campaign achieved a 60% email open rate (20% above average), a 37% email click-through rate (compared to the 1.6% average), a 22% increase in direct website visits, and a 44% lift in traffic from paid social. I also led a targeted loyalty email campaign aimed at high-value customers.