REVIEW

40‑year Old Womenswear Label Designed in Melbourne

40‑year Old Womenswear Label Designed in Melbourne

Services

Print Design

Digital Design

Content Creation

Client

REVIEW

Year

2024

DETAILS

Directed the creative rollout of REVIEW's 2024 rebrand, executing an omnichannel marketing strategy. The email channel delivered $36K in revenue within the first week and the social strategy drove a 42% increase in website traffic.

RESPONSIBILITIES

  • Designed the homepage layout and landing pages such as the look book and journal

  • Managed the visual direction of all emails

  • Led post-production editing of all campaign videos

  • Helped to plan the social rollout, coordinating timing and creative across channels

  • Created visual content using mixed media techniques, bringing a distinctive handcrafted aesthetic to the brand

  • Built and maintained the visual systems library in Figma

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