REVIEW

40‑year Old Womenswear Label Designed in Melbourne

40‑year Old Womenswear Label Designed in Melbourne

Services

Print Design

Digital Design

Content Creation

Client

REVIEW

Year

2024

DETAILS

Directed the full creative rollout of REVIEW's 2024 rebrand, a 360° campaign across digital, retail and social. The email channel delivered $36K in launch-week revenue, and the social strategy drove a 42% increase in website traffic.

RESPONSIBILITIES

  • Designed the homepage layout and campaign lookbook page, translating the new brand direction into cohesive digital experiences

  • Managed the visual direction of all emails

  • Led post-production editing of all campaign videos, shaping the visual narrative

  • Helped to plan the social rollout, coordinating timing and creative across channels

  • Created visual content using collage and mixed media techniques, bringing a distinctive handcrafted quality to the campaign aesthetic

  • Built and maintained the visual systems library in Figma

More projects